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ZONELIVING.COM SELECTS iPOST EMAIL SERVICES
January 22, 2007 — NOVATO, CA: —
iPost announced today that ZoneLiving.com, an industry-leading provider of innovative nutraceutical products, selected the iPost Mailing Manager (iMM) to jump-start a new series of marketing campaigns to their growing customer base.
ZoneLiving.com, established in 2002, grew out of the successful research of Dr. Barry Sears, Ph.D., creator of the clinically proven Zone Diets and author of the best-selling series of Zone® books. ZoneLiving.com specializes in patented, highly-purified Omega-3 capsules, along with other supplements, bars and shakes. The Zone healthy lifestyle program also features a monthly newsletter with up-to-date health topics from Dr. Sears.
"We chose iPost for the depth and breadth of their offering and experience," said Dianne Hanlon-Druyff, Senior Director of Marketing for ZoneLiving.com. The iPost Mailing Manager, a robust and user-friendly platform for email marketing, will give ZoneLiving.com the ability to send highly customized emails to customers. "We wanted a system that would allow us to really tailor and target messaging to our customers, based on personal goals." Whether those goals are weight loss, children's health or athletic performance, the iMM will enable ZoneLiving.com to connect with subscribers based on their unique interests.
In addition to the iMM, ZoneLiving.com purchased consultation services from the iPost Strategic Services Division, led by Stephen Webster. "A diverse subscriber base is advantageous only if your messaging succeeds in reaching each and every segment," commented Marsha Stark, iPost’s Vice President of Sales and Marketing. "Stephen understands that complex email campaigns require ongoing marketing expertise in order to effectively communicate with diverse subscribers. Basic delivery won’t cut it."
ABOUT ZONELIVING.COM
Established in 2002, ZoneLiving.com is based on the vision of Dr. Barry Sears, author of the best-selling Zone® books and a leading authority on the dietary control of hormonal response. ZoneLiving.com
combines cutting-edge technology with the latest scientific research to develop a wide range of Evidence Based Wellness® products, including foods, dietary supplements and a skin care line. More information
can be found online at www.zoneliving.com.
ABOUT iPOST
Founded in 1996 by a team of email and data technology experts, iPost creates effective email campaigns for driving sales, website traffic, and integrated branding programs. The company is located just north of San Francisco, and serves more than 200 clients, including Keds, Armani Exchange and Fujitsu. For more information on iPost, contact Marsha Stark at 415-382-4000 or mstark@ipost.com. Also visit www.ipost.com.
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