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iPost Announces CANcomply, the CAN-SPAM Compliance Solutio
iPost CANcomply Will Allow Companies to Manage Their CAN-SPAM Liability
NOVATO, Calif., Jan. 15 /PRNewswire/ – iPost today announced it will release its CAN-SPAM compliance solution, CANcomply, in early March 2004. This new product provides quick and effective control of outbound email allowing companies to manage their CAN-SPAM liability.
CANcomply is a combination of email processing software and secure centralized database technology that addresses compliance problems for all email users in an enterprise.
Failure to comply with CAN-SPAM can bring significant civil, and in some cases criminal, penalties to individuals and companies. iPost CANcomply provides an easy and cost-effective means of addressing this issue now facing all legitimate US businesses. Steve Webster, President of iPost comments, “With the passage of the CAN-SPAM Act, corporations doing business in the US are exposed to a new and hard-to-manage legal liability. CANcomply will help corporations manage and reduce that liability across the enterprise.”
New Email Liability - The CAN-SPAM Act
Recently, the Federal government passed new legislation called the CAN-SPAM Act that enacts wide-reaching new regulations of commercial email. While aimed at spammers, this legislation presents significant compliance challenges for all those operating businesses in the US.
As of January 1, 2004, any company, individual, officer or employee who sends a commercial email message must comply with the new regulations or face severe civil and possible criminal liability. Commercial email as defined by this new regulation is any message that includes any sales, marketing, or other business related communications – i.e., an email by a sales, marketing, business development employee to an existing or prospective customer or partner. This presents a significant regulatory problem for corporations of all sizes. Large corporations are most significantly threatened, since they have the financial assets to pay significant judgments that may be levied against them under CAN-SPAM.
About the iPost CANcomply Solution
iPost’s CANcomply (www.CANcomply.com) is competitively priced and can be implemented using little or no customer resources and offers the highest security and privacy features to prevent customer data from being compromised.
CANcomply interacts with the customer’s email systems at the server level, so most employees won’t need to change anything of their own email settings or usage to gain CAN-SPAM compliance. The product installs quickly and easily on existing corporate mail servers to provide opt-out compliance and insertion of mandatory text as required by CAN-SPAM for every applicable message. Employees are notified by their email program when their outbound messages are blocked by the enterprise-wide CANcomply opt-out list.
About iPost
iPost was founded in 1996 by a team of Internet email technologists to bring high-quality, scalable, and cost-effective email communication technology to medium and large corporations. The company manages all aspects of direct email, from ongoing 1:1 marketing programs to secure customer data repositories. iPost builds products for companies who use opt-in email to drive sales, increase web site traffic, and enhance integrated branding programs. Current iPost clients include a broad range of markets, including banking, high tech, fashion, consumer brands, travel, and marketing agencies.
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