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iPost Offers Integration with Omniture Genesis
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Novato, CA, June 11, 2007 – iPost, industry-leading provider of strategic email marketing solutions, announces today a new addition to its suite of services. iPost will broaden its partnership agreement with Omniture by offering clients integration with Omniture Genesis. Genesis, Omniture’s latest business optimization tool, is a hosted, plug-and-play service that seamlessly automates the integration of marketing tools.
Omniture Genesis features a user-friendly drag and drop interface that allows clients to access detailed tracking of all online marketing initiatives from one standard view. Genesis uses data collected from cross channel email campaigns to identify the most meaningful customer segments. Using the behavioral data captured and displayed by Genesis, clients can easily modify marketing strategies and send out revised campaigns for selected segments. iPost's integration with Omniture Genesis will be completed June 25.
Integration with Omniture’s SiteCatalyst, a web analytics tool that provides a complete picture of customer behavior, is currently available through iPost. Omniture SiteCatalyst contains the data that will be transmitted via the Genesis-enabled integration.
Russell McDonald, CEO of iPost, commented, “By integrating with Omniture via their Genesis platform, iPost continues its tradition of robust, cost-effective, and easy-to-implement integration solutions. Omniture’s SiteCatalyst represents the leader in website tracking, so it was an easy decision to offer drag-and-drop integration with SiteCatalyst and thereby greatly enhance the effectiveness of our clients’ email marketing.”
About Omniture
Omniture, Inc. is a leading provider of online business optimization software, enabling customers to manage and enhance online, offline and multi-channel business initiatives. In addition, Omniture offers a range of professional services that complement its online services, including implementation, best practices, consulting, customer support and user training through Omniture University™. Omniture’s more than 2,200 customers include ABN Amro, AOL, Center Parcs, eBay, Thomas Cook, Vodafone Group Services Limited, Waitrose and Yell.com. www.omniture.com
ABOUT iPOST
Founded in 1996 by a team of email and data technology experts, iPost creates effective email campaigns for driving sales, website traffic, and integrated branding programs. The company is located just north of San Francisco, and serves more than 200 clients, including Keds, Armani Exchange and Fujitsu. For more information on iPost, contact Craig Kerr at 415-382-4000 xt. 137 or press@ipost.com. Also visit www.ipost.com.
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