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Perricone MD Selects iPost to Engage with Customers and Drive Business Results
Perricone harnesses email and predictive analytics to reconnect with customers
SAN FRANCISCO – January 13, 2009 - a leader in strategic email marketing services and predictive analytics, today announced that Perricone MD will use iPost’s email software solutions to reconnect with customers and raise the level of customer engagement. Perricone MD is a leader in prestige skincare and was founded by Dr. Nicholas Perricone, a dermatologist, award-winning author and anti-aging expert.
“Email is most successful when you deliver the right email to the right person at the right time,” said Neil Kjeldsen, vice president of eCommerce at Perricone. “We are excited to take advantage of iPost's rich segmentation capabilities. We believe it will help us significantly increase the ROI of our email programs."
Perricone will use iPost's products and services, including:
- iPost Strategic Services for guidance and expertise on the technology, strategy, and best practices needed for a successful email marketing program;
- iPost Mailing Manager™ to create and manage every aspect of email marketing campaigns;
- Autotarget™ for up-to-date predictive analytics data that helps marketers tailor offers and email campaigns to different customer segments based on behavior.
“In these uncertain economic times, many brands will forget the basics and desperately begin bombarding customers – regardless of their interest in the brand – with one-size-fits-all email offers,” said Craig Kerr, vice president of marketing at iPost. “Meanwhile, smart marketers, like Perricone, will strengthen customer engagement and revenue by delivering the best email offers to the precise segment of customers at the most ideal time.”
About iPost
iPost offers a broad array of email marketing and predictive analytic solutions to help companies efficiently drive multi-channel profits. Sending email is easy. Using email to optimize profit and loss, satisfy customers and cost-effectively market across channels requires the right tools, services and experience. As a pioneer in email marketing, iPost has provided the leading edge technologies and services to help hundreds of customers drive successful email marketing campaigns and promotions. To learn more about iPost, please visit www.ipost.com.
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iPost PR Contact:
Jenna Broughton
Waggener Edstrom Worldwide
Tel: 415.547.7023
E-mail: JBroughton@waggeneredstrom.com
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