Monthly Archives: May 2013

Putting the Pow in Your Pull Marketing

A cutting-edge pull campaign can seduce customers who didn’t even know that they needed your product or service, until now. Personalized campaigns with targeted, topical information and a call to action will catch the attention of the ignorers. You need

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Posted in Email Marketing

Push or Pull: Which Type of Digital Marketing is Most Effective?

Do you know the difference between push and pull digital marketing? Engaging customers through a connected digital marketing campaign which includes both push and pull marketing is your best solution.

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Posted in Email Marketing

The Digital Bodyguard: Protecting Celebrities from Data Breaches

All retailers would like to get those VIP customers and celebrity endorsements for their products. If you sell luxury items that attract celebrity buyers, you have a duty to protect their information, while keeping them up to date on your

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Posted in Cloud Computing, Data Breaches, Data Security, Email Marketing, Secure Content Management, Secure Email and Document Delivery

His and Hers: Gender Specific Online Shopping Habits

Your co-worker isn’t listening to a thing you say, because he’s shopping on his mobile. You only have half an hour for lunch, but he knows where to look because he gets marketing emails from his favorite shops. Those savvy

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Posted in Email Marketing

Is Your Email Marketing Attracting Holiday Shoppers?

Today is Memorial Day. It’s a day to remember the sacrifice of all who served in the military and gave their lives for freedom. Is this a day to promote your online shop? If you didn’t send out email marketing

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Posted in Email Marketing

The Easy Way to Rescue Shopping Cart Abandonment

Did your customer change his mind, was she window shopping, or were they merely distracted and forgot to come back to their shopping cart? Many retailers don’t have a program in place to fight shopping cart abandonment and rescue those

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Posted in Email Marketing

Timely Tips to Ensure Your Email Drip Marketing Isn’t Just a Drop in the Bucket

If you’re not familiar with the term “email drip marketing”, it refers to a strategy where marketing messages are sent over a period of time to help fertilize your customer’s imagination. How do you make an impact with your campaign?

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Posted in Drip marketing, Email Marketing, Small Business

The Challenges of Protecting Lawyer/Client Digital Information

There are law firms that specialize in data security, privacy and data breaches. It’s a fairly new area of law and lawyers are challenged to keep up with the latest developments. But what about the family law office, or criminal

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Posted in Cloud Computing, Data Breaches, Data Security, Paperless Office, Secure Content Management, Secure Email and Document Delivery

Medical Transcription: Ensuring Secure Healthcare Documentation

President Reagan designated this week in May as Medical Transcriptionist Week. Medical Transcription professionals process or convert voice recordings dictated by healthcare professionals into text. If you have ever tried to transcribe anything, you know it isn’t an easy job.

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Posted in Cloud Computing, Data Breaches, Data Security, Paperless Office, Secure Content Management, Secure Email and Document Delivery

World Trade Week: One World And Hundreds Of Data Threats

The President of the United States has declared the third week in May as World Trade Week. The International Trade Administration helps businesses, organizations and stakeholders who are involved in international trade to compete on a global level. Image source:

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Posted in Cloud Computing, Data Breaches, Data Security, Secure Content Management, Secure Email and Document Delivery, Small Business