Monthly Archives: July 2013

Green Marketing for Fuel-Efficient Vehicles

We are all looking for ways to save the planet. Driving vehicles that are more fuel-efficient makes a huge impact. So does using less paper. Losing the flyers and other paper promotions and switching to a green marketing plan helps

Posted in Automotive Sales and Repair Marketing, Email Marketing, Small Business

Finding Your Indie Film Core Audience With Targeted Marketing

You scrambled for funding to get the money to make your indie film. That means you have to be more prudent with your marketing dollars. Finding the right audience requires a targeted marketing campaign to place your film before the

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Posted in Email Marketing, Entertainment marketing, movie marketing, Secure Email and Document Delivery

Speaking the Language of the Gamer Community in Your Email Marketing Messages

Even if you are a corporate type, or “suit”, when you are marketing to the demographic that purchases video games, you have to be able to speak their language. People who are interested in certain genres or subgenres need to

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Posted in Email Marketing, Secure Email and Document Delivery, Video Game Marketing

The Top Five Marketing Concepts to Increase Car Count For Auto Repair Shops

Automotive repair shops have a difficult time convincing customers that their shop is “the one”. There is heavy competition in this market. Some bad apples have made customers leery of doing business with unknown service providers. Innovative marketing concepts help

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Posted in Email Marketing, Secure Content Management, Secure Email and Document Delivery, Small Business

Upgrading Your Hotel Loyalty Program Through Email Marketing

Your guests may be attracted by your loyalty program, but that card is nesting in their wallet next to your competitors’ incentive reminder. Increase the effectiveness of your loyalty program by engaging guests through compelling email marketing messages.

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Posted in Cloud Computing, hospitality and hotel marketing concepts, hospitality and tourism, Secure Email and Document Delivery

Protecting Hotel Guest Information: The Inhospitable World of Data Breaches

Hotels are a hotbed of information for identity thieves. From the time your guests make reservations over the phone or online, until they check out, they are putting their personal information in your hands. They expect you to protect it

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Posted in Cloud Computing, Data Breaches, Data Security, hospitality and tourism

How Entrepreneurs Can Utilize Facebook’s New Tools in Their Marketing Campaigns

Social media marketing should be a strong component of your overall marketing strategy. Networking is very important for small businesses and start-ups. Facebook is one of the most important avenues for reaching your clients and enhancing your email marketing campaigns.

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Posted in Cloud Computing, Data Breaches, Data Security, Email Marketing, Secure Content Management, Small Business

How Musicians Can Protect Their Intellectual Property Through Strong Data Security

There is no other industry that has been impacted more by stolen intellectual property than the music business. Most of this occurs through illegal downloading or peer-to-peer file sharing. A data breach can often lead to stolen information. Music industry

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Posted in Cloud Computing, Data Breaches, Data Security, Secure Content Management, Secure Email and Document Delivery, Small Business

Protecting Your Clients’ Bankruptcy File in a Secure Content Management System

Bankruptcy trustees are there to help people through the difficult times in their lives. The last thing you want to do as the gatekeeper of their information is to add to your clients’ worries. If you can ensure your clients

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Posted in Cloud Computing, Data Breaches, Data Security, Secure Content Management, Secure Email and Document Delivery