Monthly Archives: October 2013

Promoting Old-fashioned Services with Modern Marketing Solutions

Old-fashioned services are making a comeback. While we love technology, sometimes the old ways of doing things are better, greener, and more satisfying. You can have the best of both worlds by using digital marketing to promote your retro service.

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Posted in digital marketing

Branding Yourself: Why Self-Promotion is Better Than OK

Who are you? Can you describe yourself in one paragraph? How about 140 characters? We promote ourselves all the time whether we know it or not. Branding yourself means identifying your strengths and marketing your attributes for personal or business

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Posted in Branding

A New Paradigm of Purpose-Driven Marketing and Corporate Social Responsibility

What if you could put together a brilliant marketing campaign that inspired people to make positive change in the world? It would have to reflect your corporate culture in order to be genuine. Corporate social responsibility (CSR) is more than

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Posted in digital marketing

Five Ways To Inspire Imagination and Build Anticipation: Off-Season Marketing

If you have a seasonal business, you probably dread those periods when you aren’t making any money. What do you do when your business is closed? Instead of hibernating in Winter or spending the Summer on the beach, get busy

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Posted in digital marketing

Is It Too Soon? Does Early Holiday Marketing Attract or Turn Off Customers?

Not only is it not too soon to be conducting holiday marketing, it’s verging on too late. The competition is probably already ahead of you. Whether you own a brick and mortar shop or you are an eCommerce retailer, this

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Posted in Gift Marketing

Will Data Breaches Be the Cancer That Weakens Healthcare.gov?

Just as cancer spreads through the lymphatic system, data security issues can spread from one entity to another through digital channels. Will the connected partners of Healthcare.gov realize that every entity has a part to play in data security before

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Posted in Data Breaches

Building Buzz: Attracting Social Influencers with Honey, Not Money

Marketing is like beekeeping. You need something sweet to attract the bees and you have to have a queen to get the other bees to work for your hive. Using this analogy, your business is the queen bee and you

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Posted in Social Media Marketing

A Healthy Dose of Marketing Medicine for Pharmacies

The pharmacy or drug store has always been more than a place to get a prescription filled. Today’s pharmacies have become almost mini-department stores, but the pharmacist is still the most important person in the building. Whether you are a chain

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Posted in Healthcare Marketing

Building a Bridge Between Law Enforcement and the Community Through Social Media

Why does an organization that is an essential service need to promote the work that they do? While the fire department and paramedics automatically build good will, law enforcement faces unique challenges. Police departments around the world are now using

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Posted in Social Media Marketing

The Advantage of 360 Degree Images To Put Your Business on the Google Map

Images are what sell your product. While descriptions of an item are great, people want to see what they are buying. It’s important for online sales, but giving shoppers a preview of what they will experience before they enter your

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Posted in digital marketing