Monthly Archives: March 2014

Reaping the Benefits of Electronic Receipts Requires Protecting Your Retail Customers from Breach

The ability to offer shoppers electronic receipts in lieu of the printed variety offers a wide host of advantages to retailers and customers alike.  Retailers not only save money and lessen their environmental impact but also capture customer email addresses

Tagged with: , , , , , , , , ,
Posted in Email Marketing, Secure Email and Document Delivery

An Introspective Customer Journey in a Successful Email Marketing Program

At iPost we take pride in our ability to guide customers on how to drive meaningful email marketing campaigns.  Over the years we have had the pleasure of working with some truly terrific marketers and brands. Just recently I worked

Tagged with: ,
Posted in Email Marketing

Stumbling Through Secure Document Transmission

Over on the ArmoredEnvoy blog, Luis Rivera had some interesting things to say about the problems of passing data securely through email. I thought it was worth repeating. Here is Luis (reproduced with permission): Over the years we have all

Posted in Data Breaches, Data Security, Secure Content Management, Secure Email and Document Delivery, Uncategorized

Have you over-emphasized mobile marketing?

At the RSA Conference last week I attended a session on social engineering techniques used by phishers.  The theme of the talk was “everybody clicks”:  even the most technologically sophisticated person will eventually miss the warning signs and follow a

Posted in digital marketing, Email Marketing