Monthly Archives: May 2014

Preventative Care: How Providers Can Keep Patients Healthy through Email Automation

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Health care professionals know that it’s in both the patient’s and the provider’s best interest to focus on preventative care. For patients, early detection of diseases and conditions can not only prevent life-threatening incidents but also drastically improve overall quality

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Posted in Email Marketing, Healthcare Marketing

Donor Relations: How a Year-Round Attitude of Gratitude Improves Retention

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A solid donor relations program serves as the foundation of financial viability for non-profits. While it’s of course important to expand the donor base, it’s equally important to keep the donors you have feeling valued and engaged. An effective donor

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Posted in non-profit organizations marketing

Alumni Relations in the Digital Age: How Outreach and Engagement Drives Giving

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The digital revolution has vastly transformed traditional alumni relations outreach strategies. When alumni profiles and online behaviors are mined and analyzed, educational institutions can leverage the findings to identify critical factors that correlate to alumni giving. The key to success

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Posted in Higher Education, School Communications