Monthly Archives: July 2014

Driving Customer Acquisition: Lead Nurturing Strategies that Convert Prospects to Customers

Direct Email Marketing Services Blog I Customer Acquisition I iPost

Most companies running email marketing programs are leveraging a variety of lead generation techniques to grow their prospect pool – banner advertising, website registration, content marketing and more. While growing the list of prospects is a critical first step, the

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Posted in Customer Acquisition

HIPAA Dental Compliant Email Marketing for Care Providers

Direct Email Marketing Services I HIPAA Dental Compliance I iPost

Everyone knows that they they’re supposed to visit the dentist regularly.  However, many folks don’t – they wait until there’s an acute problem before they pick up the phone and make an appointment. People avoid the dentist for a wide

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Posted in Email Marketing, Healthcare Marketing

Email Direct Marketing: Top Three Techniques for the Best Email Marketing Campaigns

Direct Email Marketing Services Blog I Email Direct Marketing I iPost

Email direct marketing has consistently delivered a higher return on investment than other promotional and advertising activities – it’s one of the most powerful tools available to marketers. While many organizations sit on their lists, there are a wide host

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Posted in Direct Marketing, Email Marketing