Monthly Archives: August 2014

Want Lower Email Campaign Costs and Better Results? Automation Is the Answer.

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According to the DMA’s National Client Email Survey 2014, more than half of client-side email marketers plan to increase their spending as email campaign ROI has now reached 2,500%.  It’s a staggering number, and to understand this statistic in context,

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Posted in Email Deliverability, Email Marketing

Email Response Rates: Successfully Conquering Conversion Hurdles

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Several months ago Econsultancy released their 2014 Email Marketing Industry Census and reported that email continues to rank as the best channel on “return on investment,” posting a 28% revenue increase on average for email marketing programs year-over-year. What is

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Posted in Email Deliverability, Email Marketing

The Political Email Blast: How the Drama Drench Derails Donations

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Political candidates and causes live and die on donor contributions, and successfully soliciting donations serves as the lifeblood for any successful campaign. Because email marketing is so efficient, inexpensive, and easy to execute, it’s become a critical component of the

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Posted in Email Marketing