Monthly Archives: September 2014

How to Secure Email in the Cloud: The Top Three Considerations for Financial Services Providers

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Encrypting email in the cloud isn’t as straightforward as it seems. While there are countless benefits associated with cloud-based email, for many financial services providers the risks frequently outweigh the rewards. Hackers and cyber security data breaches are a common

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Posted in Cloud Computing, Email Deliverability, Email Marketing

CASL: How the Canadian Anti-Spam Legislation Is Changing the Face of Email Marketing

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The Canadian government recently passed Canada’s Anti-Spam Legislation – or CASL – to regulate the commercial electronic communications sent to or from Canadian email users. The law went into effect on July 1, 2014 and requires explicit or implicit opt-in

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Posted in Email Marketing

Travel and Leisure Direct Marketing: Engaging Subscribers with Email Enticements

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For travel and leisure direct marketing initiatives, email is the perennial top performer – it consistently delivers on revenue and ROI, demonstrating over and over again that no other channel can beat its effectiveness. Unfortunately, many travel and leisure marketers

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Posted in Email Marketing, Travel and Leisure

The Future of B2B Email Marketing: Deconstructing the Data Behind Predictive Analytics

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Many companies leverage email analytics to improve email campaign performance – over time, it’s become an essential component of all sophisticated email campaign services solutions.  By studying open rates, click-through, conversion and more, organizations have gathered valuable insight around key

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Posted in Email Marketing, Predictive Analytics