Monthly Archives: October 2014

Customized Landing Pages: Your Email Marketing Conversion Rates Depend on Them

Direct Email Marketing Services I Email Marketing I iPost

With respect to email marketing, it’s easy to get caught up in the minutia – subject lines, images, copy, and more. While paying attention to the details of any given campaign is an important exercise, it’s critical to consider the

Tagged with: , , , , , , , ,
Posted in Email Marketing

Cashing In On Email Marketing: It’s All About Automation

Direct Email Marketing Services I Email Marketing I iPost

There’s no question that the statistics around the effectiveness and potential of email marketing are impressive – the number of email accounts is growing, the level of engagement continues to rise, and the proliferation of mobile access empowers marketers to

Tagged with: , , , , , , , ,
Posted in Email Marketing

Customer Acquisition for Financial Services Providers: How Email Marketing Fits Into the Mix

Direct Email Marketing Services I Email Marketing I iPost

While financial services providers have traditionally leveraged old-school offline methods to reach new customers and cross-sell to existing clients, the shopping process for banking services has shifted, and consumers are now using online channels to research, compare and open new

Tagged with: , , ,
Posted in Email Marketing, Financial Services Marketing