Monthly Archives: November 2014

Email Marketing A/B Testing: Your Ticket to Campaign Optimization

Direct Email Marketing Services I Email Marketing I iPost

Are your email marketing campaigns performing as well as they should be?  The truth is that you can’t be sure unless you’re running A/B testing programs. A/B testing essentially entails splitting your list and sending out two variations of the

Tagged with: , , , , , , , ,
Posted in Email Marketing

Holiday Retail 2014: Three Nick-of-Time Tips for Successful Q4 Email Marketing Campaigns

Direct Email Marketing Services I Email Marketing I iPost

According to Deloitte, total holiday retail sales are expected to reach $986 billion in 2014, reflecting a 4.5% increase over last year’s sales. With retailers rolling out marketing programs earlier and earlier in the season, holiday 2014 is already in

Tagged with: , , , , , , , ,
Posted in Email Marketing

Content Marketing and Email: A B2B Match Made in Heaven

Direct Email Marketing Services I Email Marketing I iPost

It has been well-established that companies are successfully gaining credibility, driving conversion and courting customers through content marketing initiatives. This is because creating and distributing valuable content is not only a great way to build a rapport and develop a

Tagged with: , , , , , , , ,
Posted in Email Marketing