Monthly Archives: December 2014

The Evolution of Email Marketing: The Top 4 Innovations on the Horizon

The Evolution of Email Marketing: The Top 4 Innovations on the Horizon - iPost

While email marketing might not be as glitzy and glamorous as some of the new channels on the block, it continues to hold is position as a foundational element of the marketing mix because it consistently delivers outstanding returns year

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Posted in Email Marketing

Email Marketing 2015: It’s All About Enriching Personalization

Email Marketing 2015: It’s All About Enriching Personalization - iPost

As the world becomes increasingly connected via technology, marketers have broader visibility into their customers and their characteristics. Whereas digital technologies were once viewed as “dehumanizing,” savvy marketers are now using these channels to deliver rich, unique and personalized experiences

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Posted in Email Marketing

Email Marketing Goes Mobile: the Top 6 Tactics to Capture Shoppers On-the-Go

Email Marketing Goes Mobile: the Top 6 Tactics to Capture Shoppers On-the-Go - iPost

It’s estimated that mobile traffic grew to nearly 40% of total online traffic on Black Friday 2013, reflecting a 34% increase from the previous year. And, despite the fact that most shoppers are at their desks on Cyber Monday morning,

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Posted in Email Marketing