Monthly Archives: January 2015

Email Marketing Deliverability: The Devil Is in the Details

Email Marketing Deliverability: The Devil Is in the Details - iPost

Plenty of companies play loose and fast with email marketing best practices – they either just don’t pay attention to protocols or simply don’t know better. And they motor along not really thinking about it until their email campaigns inexplicably

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Posted in Email Deliverability, Email Marketing

Why Multi-Channel Email Marketing Is All About the Migration to Mobile

Why Multi-Channel Email Marketing Is All About the Migration to Mobile - iPost

Marketers have long extolled the importance of “multi-channel” programs.  And, with the explosive proliferation of digital channels, an integrated multi-channel strategy has become vitally important for all B2C and B2B companies of scale. With respect to email marketing, multi-channel integration

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Posted in Email Marketing

Ring in 2015! Top 5 Email Marketing Resolutions

Ring in 2015! Top 5 Email Marketing Resolutions - iPost

It’s that time of year to get your email marketing house in order – what are the top 5 most critical resolutions? #1: Refine the Acquisition Strategy List growth is universally important across industries and organizational scale. And, while increasing

Posted in Email Marketing