Blog Archives

Branding Yourself: Why Self-Promotion is Better Than OK

Who are you? Can you describe yourself in one paragraph? How about 140 characters? We promote ourselves all the time whether we know it or not. Branding yourself means identifying your strengths and marketing your attributes for personal or business

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Posted in Branding

The Symbol of Success: Building Brand Identity Through Logos and Mascots

Marketing isn’t just about words. Visual images are compelling and often are easier to remember than a product pitch. A symbol that represents your business, such as a logo or mascot, sticks in the customer’s mind and helps build brand

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Posted in Branding