Blog Archives

Taking the Scissors to ’80s Hair Salon Marketing Methods: Slash the Paper and Cut More Hair

In the hair salon business, trends are everything. You can’t give someone an ’80s hairstyle when they come in with a photograph of a model sporting the latest style. Your marketing methods have to reflect this. If you’re still using

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Posted in Cosmetics and Beauty Products Marketing

Moving the Big Boys Aside: Use These Tips to Get Your Independent Bath and Body Products on the Beauty Aisle Shelves

Women love your bath and body products. Perhaps you started small, making lovely scented all-natural products out of your kitchen. Before you knew it, people were asking for more. You dream big, but you have to start small. You can

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Posted in Cosmetics and Beauty Products Marketing