Blog Archives

Have you over-emphasized mobile marketing?

At the RSA Conference last week I attended a session on social engineering techniques used by phishers.  The theme of the talk was “everybody clicks”:  even the most technologically sophisticated person will eventually miss the warning signs and follow a

Posted in digital marketing, Email Marketing

I Heard It on the Radio: Engaging Listeners Off the Air Through Digital Marketing

There is something special about driving in your car, cranking up the tunes on the radio and singing along. This works even better if they are driving songs, like the kind Bruce Springsteen sings. There are people who would rather plug

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Posted in digital marketing

These Words Are Recycled: Repurposing Your Marketing Strategies

Yes, these words are recycled, but like paper, they have all been used in a different way and transformed by a process into a completely new thing. You can do this with your marketing strategies by using the concept of

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Posted in digital marketing

Promoting Old-fashioned Services with Modern Marketing Solutions

Old-fashioned services are making a comeback. While we love technology, sometimes the old ways of doing things are better, greener, and more satisfying. You can have the best of both worlds by using digital marketing to promote your retro service.

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Posted in digital marketing

A New Paradigm of Purpose-Driven Marketing and Corporate Social Responsibility

What if you could put together a brilliant marketing campaign that inspired people to make positive change in the world? It would have to reflect your corporate culture in order to be genuine. Corporate social responsibility (CSR) is more than

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Posted in digital marketing

Five Ways To Inspire Imagination and Build Anticipation: Off-Season Marketing

If you have a seasonal business, you probably dread those periods when you aren’t making any money. What do you do when your business is closed? Instead of hibernating in Winter or spending the Summer on the beach, get busy

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Posted in digital marketing

The Advantage of 360 Degree Images To Put Your Business on the Google Map

Images are what sell your product. While descriptions of an item are great, people want to see what they are buying. It’s important for online sales, but giving shoppers a preview of what they will experience before they enter your

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Posted in digital marketing

The Neglected Demographic: Why Your Customer Engagement Plan Should Be Ageless

People are living longer and more active lives, but has your company been ignoring the group with the most purchasing power?  That’s right, we’re talking about seniors. Many seniors still own their own homes, drive their own cars, and travel around

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Posted in digital marketing

Memes and Digital Marketing: Everything I Know About Anything I Learned From The Internet

The Internet has just about everything. Why is this important? Marketing is all about creativity, which means you have to be able to come up with new ideas all the time. Whether you want to take inspiration from the innovators

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Posted in digital marketing

The Route To Your Success: Mapping Out and Marketing Your Independent Business

Maybe you don’t fit the corporate mold. You dream about creating your own success. If you have an idea for a business or you want to become part of an established business that allows you to work independently, you have

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Posted in digital marketing