Blog Archives

Saving Time, Money and Hassle through ESP Customization

Saving Time, Money and Hassle through ESP Customization - iPost

When it comes to ESPs, there’s no such thing as a one-size-fits-all solution.  And, as companies evolve and grow their email marketing programs, they frequently find themselves at odds with their provider because the solution in place isn’t meeting their

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Posted in Email Deliverability, Email Marketing

Email Marketing Deliverability: The Devil Is in the Details

Email Marketing Deliverability: The Devil Is in the Details - iPost

Plenty of companies play loose and fast with email marketing best practices – they either just don’t pay attention to protocols or simply don’t know better. And they motor along not really thinking about it until their email campaigns inexplicably

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Posted in Email Deliverability, Email Marketing

How to Secure Email in the Cloud: The Top Three Considerations for Financial Services Providers

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Encrypting email in the cloud isn’t as straightforward as it seems. While there are countless benefits associated with cloud-based email, for many financial services providers the risks frequently outweigh the rewards. Hackers and cyber security data breaches are a common

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Posted in Cloud Computing, Email Deliverability, Email Marketing

Want Lower Email Campaign Costs and Better Results? Automation Is the Answer.

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According to the DMA’s National Client Email Survey 2014, more than half of client-side email marketers plan to increase their spending as email campaign ROI has now reached 2,500%.  It’s a staggering number, and to understand this statistic in context,

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Posted in Email Deliverability, Email Marketing

Email Response Rates: Successfully Conquering Conversion Hurdles

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Several months ago Econsultancy released their 2014 Email Marketing Industry Census and reported that email continues to rank as the best channel on “return on investment,” posting a 28% revenue increase on average for email marketing programs year-over-year. What is

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Posted in Email Deliverability, Email Marketing