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The Math of Marketing Women’s Plus-Size Clothing – Embrace Larger Sizes for Better Sales

In women’s fashion, it’s all about the numbers. We’re talking sizes. The average American female wears a size 14. If you sell women’s clothes online or at a retail location, you are doing a disservice to women by not carrying

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Posted in Fashion Marketing

What’s The Difference Between a $2000 Purse and a $20,000 Designer Handbag? It’s All In the Marketing

When did purses become status symbols? A designer handbag is the accessory equivalent to a luxury car, and they can cost just as much as a Mercedes Benz. It’s true that quality workmanship and fine materials add to the cost,

Posted in Fashion Marketing