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The Success of Gluten-free Products: Lessons in Food Marketing

Go into any grocery store, any bakery or any health food store, and you’ll find gluten-free products beside the regular products. There is one other difference – in addition to being gluten-free, they often cost approximately twice as much as the

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Posted in Grocery and Food Marketing

The Marketing Genius Who Changed the Way America Shops For Food: Remembering Dave Nichol

You’ve probably never heard of Dave Nichol, but he died on September 22, 2013 at the age of 73. Dave was a Canadian, a food lover, and a brilliant marketer who changed the grocery store experience forever. Dave inspired grocery

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Posted in Grocery and Food Marketing