Blog Archives

Travel and Leisure Direct Marketing: How Personalized Packages Deliver Real Value

Direct Email Marketing Services Blog I Direct Marketing I iPost

Gone are the days of commissioning a travel agent or picking up the phone to call around for deals and availability.  Today’s travelers are internet savvy, hopping online to surf and shop travel aggregator sites for the best possible deals.

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Posted in Direct Marketing, hospitality and tourism, Travel and Leisure

Bed and Breakfast Success Stories Start with a Great Marketing Plan

Many of us have had that fantasy of leaving the rat race and opening a quaint bed and breakfast or country inn. Running a B&B isn’t an easy job. It goes without saying that you have to be a people

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Posted in hospitality and hotel marketing concepts, hospitality and tourism

You Too Can Be On YouTube: Viral Video Promotions

YouTube is the third most popular website after Google and Facebook. The video giant was acquired by Google in 2006 because they realized that video is a big money maker. It’s a big money maker for them, and it can

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Posted in Automotive Sales and Repair Marketing, Bakery Marketing, Email Marketing, hospitality and hotel marketing concepts, hospitality and tourism, Restaurant marketing

Become a Celebrity Chef Through A Strong Digital Marketing Campaign

Chefs have become the culinary equivalent of rock stars. It isn’t only the fine food and the trendy décor of your restaurant that puts you on the map. It’s all about the marketing. A digital marketing campaign brings in customers

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Posted in hospitality and hotel marketing concepts, hospitality and tourism, Restaurant marketing

Upgrading Your Hotel Loyalty Program Through Email Marketing

Your guests may be attracted by your loyalty program, but that card is nesting in their wallet next to your competitors’ incentive reminder. Increase the effectiveness of your loyalty program by engaging guests through compelling email marketing messages.

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Posted in Cloud Computing, hospitality and hotel marketing concepts, hospitality and tourism, Secure Email and Document Delivery

Protecting Hotel Guest Information: The Inhospitable World of Data Breaches

Hotels are a hotbed of information for identity thieves. From the time your guests make reservations over the phone or online, until they check out, they are putting their personal information in your hands. They expect you to protect it

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Posted in Cloud Computing, Data Breaches, Data Security, hospitality and tourism