Blog Archives

A Political Lesson In Public Relations and Managing Your Reputation: Toronto’s Mayor Rob Ford

Campaigning for public office is all about marketing. The voters are viewed as customers and the politicians are the product. Buttons, flyers, and posters are given out. Websites, social media, mobile, and email marketing campaigns are employed to full effect.

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Posted in News, Reputation Management

Why It Pays To Be Honest: How Unethical Marketing Practices Cost Pharmaceutical Giant Johnson & Johnson $2.2 Billion

The Fortune 500 multinational company Johnson & Johnson is a household name. They’ve already weathered major challenges against their brand, such as the Chicago Tylenol Murders. Lying to the public, misleading organizations that purchase their product, and omitting important information in their marketing

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Posted in News, Reputation Management

What the Street Artist Banksy Can Teach You About Marketing

A few weeks ago, Banksy hit New York with an extravaganza of public art. Like many of his contemporaries, the graffiti or street artist has made a name for himself not just because of his talent, but because he is a

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Posted in News, Social Media Marketing

Protecting Research Data with Encrypted and Secure Cloud-Based Storage

Justice may be blind, but hackers have 3D vision. Researchers who work in the legal and financial world use various subscription databases to obtain sensitive information. While many of the research companies are following best practices with regard to the

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Posted in Cloud Computing, Data Breaches, Data Security, News, Secure Content Management, Secure Email and Document Delivery

The Greatest Marketing Geniuses of All Time

You could have the best product in the world, but if you don’t know how to sell it, no one is going to find out about it. Conversely, you could be selling something that normally wouldn’t have a large consumer

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Posted in Email Marketing, News

Great new features in the iMM’s June 2013 release

The iPost Mailing Manager (iMM™) is our web-based tool for managing your email campaigns, lists, forms, and data.  The latest iMM release came out in early June 2013, and includes these great new features: Click categorization for Behavioral Marketing This simple

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Posted in Email Marketing, News

Protecting Participant’s Information in Clinical Trials

Pharmaceutical companies, independent research laboratories and healthcare organizations that conduct clinical trials have a duty to protect the information of those who volunteer their time and give their bodies to research. Clinical trials benefit all of humanity but we must

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Posted in Cloud Computing, Data Breaches, Data Security, News, Secure Email and Document Delivery

Choose Privacy Week: Who’s Tracking Your Data?

The American Library Association holds Choose Privacy Week on the first week of May. It’s a chance for people to visit their local library and learn about privacy rights. In this digital age, many of us have forgotten the importance

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Posted in Cloud Computing, Data Security, News, Secure Email and Document Delivery

Arbor Day Planting and Planning: Go Paperless and Save Trees

Arbor Day originated with Julius Sterling Morgan, a newspaper editor in Nebraska City, Nebraska. On April 10, 1872, he inspired others to plant almost a million trees. Arbor Day isn’t just an American celebration, it has spread around the world.

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Posted in Cloud Computing, green office, News, Paperless Office, Secure Email and Document Delivery

What You Need To Know About The Cyber Intelligence Sharing and Protection Act (CISPA)

The Cyber Intelligence Sharing and Protection Act (CISPA) was approved by the House of Representatives last week and it moves to the Senate. What is this controversial cybersecurity bill and how does it affect you?

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Posted in Cloud Computing, Data Security, News, Secure Email and Document Delivery