Blog Archives

Reaping the Benefits of Electronic Receipts Requires Protecting Your Retail Customers from Breach

The ability to offer shoppers electronic receipts in lieu of the printed variety offers a wide host of advantages to retailers and customers alike.  Retailers not only save money and lessen their environmental impact but also capture customer email addresses

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Posted in Email Marketing, Secure Email and Document Delivery

Stumbling Through Secure Document Transmission

Over on the ArmoredEnvoy blog, Luis Rivera had some interesting things to say about the problems of passing data securely through email. I thought it was worth repeating. Here is Luis (reproduced with permission): Over the years we have all

Posted in Data Breaches, Data Security, Secure Content Management, Secure Email and Document Delivery, Uncategorized

Do Your Customers Feel Protected? Improving Security in Financial Services

The banking and financial sectors have made significant progress in encouraging customers to join them in the online world. Some people are still worried about providing financial information over the Internet. Reassure those skeptics and enhance your online financial services by

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Posted in Email Marketing, Financial Services Marketing, Secure Content Management, Secure Email and Document Delivery

Can eCommerce Sites Turn Your Craft Business Into a Money Maker? Here’s How…

Many successful businesses started off as a passion or a hobby. If your crafts, art or homemade food products are drawing raves, it could be time to start selling online. Anyone can sell their original creations online. Profits don’t come

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Posted in Cottage industry, Email Marketing, Secure Email and Document Delivery, Small Business

Welcoming Students Back to School with Secure Email Messages

If you are a school administrator or teacher, while others are enjoying the last few weeks of summer, you are prepping for the new school year. Communications with parents and students are an important part of the school experience. Those

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Posted in Data Security, Email Marketing, School Communications, Secure Email and Document Delivery

Visualize the World’s Biggest Data Breaches: Graphics by David McCandless of Information is Beautiful

Technology is sweet. It brings convenience to our lives, and it enhances our capabilities in the work world and at school. Sometimes it is awe-inspiring. When we combine human vulnerabilities with technological weaknesses, it fails us. Data breaches are often

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Posted in Data Breaches, Data Security, Secure Content Management, Secure Email and Document Delivery

Finding Your Indie Film Core Audience With Targeted Marketing

You scrambled for funding to get the money to make your indie film. That means you have to be more prudent with your marketing dollars. Finding the right audience requires a targeted marketing campaign to place your film before the

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Posted in Email Marketing, Entertainment marketing, movie marketing, Secure Email and Document Delivery

Speaking the Language of the Gamer Community in Your Email Marketing Messages

Even if you are a corporate type, or “suit”, when you are marketing to the demographic that purchases video games, you have to be able to speak their language. People who are interested in certain genres or subgenres need to

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Posted in Email Marketing, Secure Email and Document Delivery, Video Game Marketing

The Top Five Marketing Concepts to Increase Car Count For Auto Repair Shops

Automotive repair shops have a difficult time convincing customers that their shop is “the one”. There is heavy competition in this market. Some bad apples have made customers leery of doing business with unknown service providers. Innovative marketing concepts help

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Posted in Email Marketing, Secure Content Management, Secure Email and Document Delivery, Small Business