Blog Archives

Email Marketing Deliverability: The Devil Is in the Details

Email Marketing Deliverability: The Devil Is in the Details - iPost

Plenty of companies play loose and fast with email marketing best practices – they either just don’t pay attention to protocols or simply don’t know better. And they motor along not really thinking about it until their email campaigns inexplicably

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Posted in Email Deliverability, Email Marketing

Why Multi-Channel Email Marketing Is All About the Migration to Mobile

Why Multi-Channel Email Marketing Is All About the Migration to Mobile - iPost

Marketers have long extolled the importance of “multi-channel” programs.  And, with the explosive proliferation of digital channels, an integrated multi-channel strategy has become vitally important for all B2C and B2B companies of scale. With respect to email marketing, multi-channel integration

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Posted in Email Marketing

The Evolution of Email Marketing: The Top 4 Innovations on the Horizon

The Evolution of Email Marketing: The Top 4 Innovations on the Horizon - iPost

While email marketing might not be as glitzy and glamorous as some of the new channels on the block, it continues to hold is position as a foundational element of the marketing mix because it consistently delivers outstanding returns year

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Posted in Email Marketing

Email Marketing 2015: It’s All About Enriching Personalization

Email Marketing 2015: It’s All About Enriching Personalization - iPost

As the world becomes increasingly connected via technology, marketers have broader visibility into their customers and their characteristics. Whereas digital technologies were once viewed as “dehumanizing,” savvy marketers are now using these channels to deliver rich, unique and personalized experiences

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Posted in Email Marketing

Email Marketing Goes Mobile: the Top 6 Tactics to Capture Shoppers On-the-Go

Email Marketing Goes Mobile: the Top 6 Tactics to Capture Shoppers On-the-Go - iPost

It’s estimated that mobile traffic grew to nearly 40% of total online traffic on Black Friday 2013, reflecting a 34% increase from the previous year. And, despite the fact that most shoppers are at their desks on Cyber Monday morning,

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Posted in Email Marketing

Email Marketing A/B Testing: Your Ticket to Campaign Optimization

Direct Email Marketing Services I Email Marketing I iPost

Are your email marketing campaigns performing as well as they should be?  The truth is that you can’t be sure unless you’re running A/B testing programs. A/B testing essentially entails splitting your list and sending out two variations of the

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Posted in Email Marketing

Holiday Retail 2014: Three Nick-of-Time Tips for Successful Q4 Email Marketing Campaigns

Direct Email Marketing Services I Email Marketing I iPost

According to Deloitte, total holiday retail sales are expected to reach $986 billion in 2014, reflecting a 4.5% increase over last year’s sales. With retailers rolling out marketing programs earlier and earlier in the season, holiday 2014 is already in

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Posted in Email Marketing

Content Marketing and Email: A B2B Match Made in Heaven

Direct Email Marketing Services I Email Marketing I iPost

It has been well-established that companies are successfully gaining credibility, driving conversion and courting customers through content marketing initiatives. This is because creating and distributing valuable content is not only a great way to build a rapport and develop a

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Posted in Email Marketing

Customized Landing Pages: Your Email Marketing Conversion Rates Depend on Them

Direct Email Marketing Services I Email Marketing I iPost

With respect to email marketing, it’s easy to get caught up in the minutia – subject lines, images, copy, and more. While paying attention to the details of any given campaign is an important exercise, it’s critical to consider the

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Posted in Email Marketing

Cashing In On Email Marketing: It’s All About Automation

Direct Email Marketing Services I Email Marketing I iPost

There’s no question that the statistics around the effectiveness and potential of email marketing are impressive – the number of email accounts is growing, the level of engagement continues to rise, and the proliferation of mobile access empowers marketers to

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Posted in Email Marketing