iPost email list management features let you harness
the full power of personalized data-driven email
marketing
iPost offers numerous email list management
features to fit the needs of your program, including
subscription management, data hygiene, list merging
and de-duping,
complex
rules-based
customer segmentation,
automatic segment
overlap
resolution,
A/B splits,
and more.
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iPost offers subscription management forms, directly linked
to your email database at iPost. Branded web forms automatically handle your
email
list management for opt-ins and opt-outs, as well as change of address and
other contact data fields you have in your database, such as first name or
subscription topics. You can customize and link to this form directly from
your website too, or use
your
own subscription
form and pass opt-outs to iPost.
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iPost can convert your disjoint collections of customer information into actionable databases. Our experts work with you to organize and clean your data, then bring it together into a coherent data mart that you can immediately use for effective, personalized email marketing.
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Complex rules-based
customer segmentation, automatic segment overlap resolution,
and more are supported by iPost's real-time list
features. With iPost, multiple divisions
can safely and easily share access to a single, centralized subscriber database, from which they can create lists using simple or advanced customer segmentation, prioritize mailings from different divisions and ensure CAN-SPAM compliance as
well.
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Automatic, secure data transfer between your database and ours is available via
data conduits for easier, powerful email list management. iPost's flexible, automatic Data Conduit technology keeps your
in-house databases up to date with your latest mailing results, and the latest RFM data for customer segmentation at your fingertips in the iPost. And your data
is securely accessible by you at all times.
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