iPost offers B2C email marketing solutions to encourage eCommerce events
and track who's buying what.
Through conversion and ROI tracking, personalized emails based on behavior, online promotions and more, iPost gives you the power to see your B2C email marketing results and know where to target next.
Conversion tracking
View conversion event and ROI tracking through the reporting interface and find out not only how much traffic your B2C email marketing program pushes to your site, but what it means for your bottom line.
Personalized email using RFM data Segment your lists with geographical, profile,
mailing or purchase history, or almost any other field
in your customer database, and send just the message
you want to your B2C email marketing contacts. Upload your pulls or use iPost's dynamic lists interface for real-time RFM segmentation.
Systems integration
With iPost, you can integrate easily to utilize your customer database to strengthen your connection to your guest. Improve your CRM ability with integration of relevant B2C email marketing content into your transactional email such as purchases, order confirmations, or reservations. Transmit bounces and other information back to your site database so that you can follow-up with users when they visit your website.
Incentive programs Deliver online coupons, sales announcements and other online promotions to drive traffic, and purchases, on your site. Track performance over time to learn what causes your customer base to respond best.
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