B2B
Effective B2B connected marketing solutions require a focus on delivering timely, relevant information on a regular basis. Scheduled communications to your sales and partner channels is imperative to keeping top-of-mind context. With iPost B2B solutions, you can develop lead nurturing campaigns perfectly tuned to the frequency desired by each individual prospect or customer.
Deliver your message across email, social, mobile, and web to connect with your customers where they are and when they like.Send out predefined sequenced campaigns to promote corporate events and webinars. Integrate event registration to send periodic reminders to maximize attendance. Leverage Salesforce to target prospects with the right message depending on their stage in the sales cycle.
Using the extensive metrics and analytics of the iMM, analyze and understand your subscribers’ social sharing behavior to zero in on hot topics and uncover new leads.
