Ogden's Digital Marketing Solution Leverages iPost iMM
New York, New York, Publishing Business Conference and Expo, Booth #508 - April 4, 2011 - iPost, a leading provider of on-demand email and cross-channel marketing solutions, announced today that Ogden Publications has collaborated with iPost to develop a connected digital marketing and fulfillment solution.
Ogden Publications Inc. is the leading information resource serving the sustainable living, rural lifestyle, farm memorabilia and classic motorcycle communities. Key brands include Mother Earth News, Natural Home, Utne Reader, Capper's, Grit and Motorcycle Classics.
Ogden's integrated marketing and fulfillment solution combines the connected digital marketing (email, mobile, social and web) capabilities of the iPost iMM with Advantage Computing Systems' fulfillment and recommendation system to allow Ogden to quickly and precisely target its customers with relevant offers. By augmenting existing customer data within the iPost iMM with demographics and purchase behavior from Advantage, the resulting integrated customer database enables Ogden to address different groups of subscribers with individualized offers.
Ogden has worked with iPost since 2008 to expand its business with custom email marketing solutions, and the companies are currently integrating Advantage's technology." In the two years we've used the iPost iMM, we've more than doubled our email subscriber list," says Cherilyn Olmsted, circulation and marketing director for Ogden Publications." Adding Advantage's customer data to the iMM gives us a more comprehensive profile of each customer so our outreach can be more relevant and timely."
By providing the ability to add business-specific data to the iMM, iPost's technology enables clients to create and manage dynamic views of their customer database so they can send targeted offers that inspire action. The iMM API automates the transfer and synchronization of customer data among systems so clients can focus on creative marketing rather than on tedious mechanics of segmentation and list management.
About iPost
iPost provides an on-demand connected digital marketing platform and professional services that let marketers manage, execute, analyze, and optimize customer conversations where they occur, including email, mobile, social, and web. Customers include O'Reilly Media, Ogden Publications, and Kimpton Hotels. To contact iPost: 899 Northgate Drive, Suite 200, San Rafael, CA 94903; 877-934-7678; 415-382-4000;info@ipost.com; www.iPost.com.
iPost PR Contact:
Michelle Moody
Moody & Associates
214.363.3460
EMAIL: press@ipost.com
