Actionable Reports

The success of your campaign depends on your ability to know what is working in your email campaigns and what needs to be fine-tuned. This is where iPost’s comprehensive reporting features in iMM come in.

Mailing Results

Getting the fundamentals right is the first step to email marketing ROI, and iMM presents you with the full array of performance metrics that you need and expect – clicks, views, deliverability and much more. Reports are available in multiple formats, including iPost’s unique Inline Clicks Report, which shows you how many clicks your mailing content generated and exactly where, all marked up right in the mailing content itself!

Domain-level reporting

iMM reports email delivery and response data is available right on down to the email address domain level (aol.com, gmail.com. etc.) so you gain instant visibility into potential delivery issues affecting specific ISPs or any other issues right away.

Subscription Management

Effective, reliable subscription management is crucial to email marketing success.

iPost automates subscription tracking and deliverability reporting as well as providing custom subscription forms and subscription reporting without incurring ongoing costs to you.

Conversion Tracking

You can see the payoff from your campaigns right in iMM. Reports on the performance of customer response to calls-to-action, such as buying, visiting an ecommerce website, or signing up for events, are immediately available. Conversion tracking, too, is easily integrated with your website analytics so the combined results can used for further list segmentation and content personalization.

Third Party Integration

A key to turning visitors into loyal customers is to fully analyze their behavior across channels. iPost Mailing Manager includes industry leading on-demand web analytics from providers such as Google, Omniture, and Coremetrics.

iPost mailings automatically appear in your provider’s reports just like pages on your website, so you get a total view of just how your subscribers interact with your email campaigns and your website.