Autotarget™

Meaningful customer engagement depends upon targeted connected marketing campaigns driven by intelligent segmentation. Autotarget™ , iPost’s on-demand solution for segmentation and targeting, enables the marketer to drive active customer engagement using dynamic personalization and behavioral targeting. Sending the right message at the right time to the right customers leads to more opens and clicks, social sharing beyond the inbox, and increased website visits and purchases. 

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By automating the identification of customer segments using its predictive analytics technology, Autotarget frees the marketer to focus on marketing and not the nitty-gritty technical details of segmentation, complex reporting and SQL.

Easy to use and easy to setup, Autotarget has been designed to work with any email service provider (ESP). It compiles and analyzes customer analytics and data nightly: website behavior,  purchases (web, POS, call center), and email behavior (opens, clicks). Using these data, Autotarget profiles your entire customer base across all channels based on customers' actual behavior rather than depending on individually self-reported demographic data which is often unreliable and error-prone.

Combining Autotarget with the iPost iMM puts  a powerful sophisticated list management solution in the hands of the interactive marketer. Quickly identify different customer populations based on  multi-channel behavior and demographics to execute  interactive campaigns that resonate with each customer individually.