Campaign Management

The iMM campaign management module allows you to create and execute multi-channel, connected marketing campaigns. It allows you to automatically send email messages, post to Facebook, tweet, and reach your mobile subscribers from a single campaign and within a single user interface.

Features

  • Campaign controls and options
    • Unlimited number of campaigns
    • Social sharing of email campaigns
    • Mobile-enhanced email campaigns
    • Autoresponders, triggered messages, and drip campaigns
    • Launch controls
      • Scheduling: day and time
      • Delivery options: throughput, domain priority
    • CAN-SPAM compliance
  • Branded, trackable links for measuring engagement
    • Google, Omniture and other web analytics link tracking support
    • Built-in link shortening and tracking for social networks
    • ShareThis link support to over 50 social networks
    • View-in-browser and Forward-to-Friend links
    • Subscriber preference links
  • Content creation
    • Message content preview and optimization
    • Built-in HTML editor with design or source view
    • Support for any 3rd party HTML editor
    • Gallery of professionally designed templates
    • Digital asset management
    • 1-1 Marketing and personalization 
    • Dynamic content using the iPost Template Language (iTL) 
    • Smart editors for Facebook, Twitter, and SMS content authoring