Email is still one of the best forms of reaching your customers and driving sales. That said, in the age of social media and mobile devices it is a good idea to combine your campaigns with more than just text. At iPost we will help you drive your marketing to a new level of engagement by providing you the right tools.
It starts with the ability to format the message properly to insure that when a reader opens the message they can actually read it.
iPost / iMM also:
- Offers a mobile content production service where our professional services team takes your existing desktop creative and transforms it into a responsive HTML template that you can update for each mailing.
- Tracks the platform usage (Android, iOS, Outlook, etc.) of every subscriber, so marketers get reports of platform usage and can target by platform.
- Offers “View mobile” links for your HTML content, so subscribers can switch views between desktop and mobile content.
It is just as important that the recipient sees a level of personalization that makes the message relevant. With the iPost iMM, the marketer can target a message by location and time but also include external factors such as prior purchase behavior and their likely hood to buy based on our auto-target functionality.
- Embed video or pull live content from any site
- Include social media widgets in emails to grow your social reach and create another talking point through social media.
- Use social share/forward/tweet widgets in your emails amplifying your voice.
- Include social media feeds within your email.