Metrics and Analytics

Connected marketing runs on data. With  the extensive, detailed reporting and analytics that the iMM provides, you can track your campaigns’ results from launch to completion in near real time. The iMM gives you a comprehensive view into the performance of your connected marketing campaigns across email, social, mobile, and web. You can see who engages, how they engage, where they engage, who shares, and what they share. Out-of-the-box integration to Google Analytics and Omniture completes the picture to show the funnel from click to conversion.

At iPost, our philosophy is that your data is yours. If the iMM’s predefined reports don’t have the answer you need, we give you choices. If you want to analyze your data yourself, we provide you all the campaign data in Excel format with a set of Excel macros for analysis. If you need a custom report, we can develop it for you.Working with our partners, we can develop  actionable dashboards that driven by business analytics  and data from any source: web analytics, CRM, social, census, weather, and more.

Sample metrics and reports in the iMM include the following:

• Number of messages sent
• Open and Click-Through rates
• Deliverability statistics
  • Inbox/email provider 
  • ISP
• Click-map overlay for HTML email shows where your customers engage
• Social sharing performance: social clicks, shares, forward-to-friend
• Web Analytics Integration
  • Email channel performance: visitors, conversion, revenue
• Remarketing reports: automatic list creation smart targeting