Subscriber and List Management

Subscribers, fans, followers, and friends are the life blood of effective connected marketing campaigns. Responding to their likes and dislikes is the difference between actively engaged customers and unengaged or worse, lost, customers. Strengthen your customer relationships with relevant, meaningful communications driven by the iPost iMM.

More than 20 predefined demographic customer attributes, an unlimited number of custom attributes, comprehensive tools for segmenting and targeting, dynamic lists, complete opt-out and bounce-out management, and CAN-SPAM compliance means that you can be confident that your  customers receive only messages meant for them.

Features

  • Unlimited number of subscribers
  • Unlimited number of lists including live, dynamic, and seed lists
  • Unlimited number of custom subscriber attributes for targeting and/or personalization
    • iPost Data Manager wizard for defining new custom attributes
  • Dynamic segmentation and targeting using any customer attribute
  • Pre-defined Remarketing lists
  • Automated multivariate (A/B) testing
  • Import lists from any ESP, CRM, or database system
    • Smart data hygiene for imported lists
  • Automated, configurable handling of bounces, opt-outs, and spam complaints for CAN-SPAM compliance
  • Subscriber relationship management for opt-ins, opt-outs, preferences