Behavioral Targeting and Predictive Analytics with iPost solutions

Highly targeted, relevant communications get the best bottom-line financial results for you and provide your customers with the best experience of interacting electronically with your company. Your email marketing campaigns can reach their full potential with iPost’s targeting solutions – list segmentation, message personalization, and behavior-triggered mailings.

List Segmentation

You, or iPost can segment your lists along numerous dimensions, such as geographical location, profile, mailing or purchase history, or almost any other field in your customer database. This lets you send exactly the right message specifically designed for a given segment. You can also create test segments to test message headers and content and refine your program through advanced review, revision, and revisit testing to make sure your message is just right before you launch to your entire list.

Personalization

Even simple personalization such as inserting the recipient’s name can increase recipient response rates. iPost allows you to accomplish this with easy-to-use mail merge features. Or, you can implement more sophisticated personalization using advanced rules-driven conditional content, specified by iPost Template Language instructions embedded in your mailing content.

Triggered Mailings

Triggered mailings are quickly becoming ever more important in email marketing programs. You can build customers’ loyalty by contacting them in a timely manner in response to events such as seminar sign-ups. Or, a birthday or anniversary may provide a simple trigger to contact a customer. More complex sequences of triggers can ensure that a customer automatically receives a series of mailings on a regular basis following an event such as subscribing to a service. iPost’s tracking and reporting capabilities make it easy to send emails to contacts triggered by their behavior or other data relevant to them.

Recency, Frequency, and Monetary value (RFM)

Autotarget is fully integrated into the iPost Mailing Manager and is the first email solution to automate and update Recency, Frequency, and Monetary value (RFM) for online marketing. iPost’s RFM methodology (recency of last interaction, frequency of interaction, and monetary value of the customer) is a proven technique that has been used successfully for decades by successful catalogers to maximize profits. RFM combined with metrics for customer interactions unique to online media including clicks and views data provide you with the easiest and fastest way to maximize profits and lower email opt-out rates.