Easy integration of our
conversion tracking features makes it possible!
See sales conversion activity driven by your email
programs, right in the iPost Mailing Manager. When
your email includes a call-to-action for purchasing,
visting
an ecommerce
website, or
signing
up for an
event, you'll often want to collect conversion (such
as sales or signup) information, so you can get a
total picture of your ROI and conversion volume.
Integrating your website with iPost's automatic
conversion tracking is easy:
- Put an iPost-supplied tracking pixel on your
checkout or signup "thank you" page.
- Optionally add website programming that embeds
info you wish to collect, such as purchase amount,
customer
email,
and product
categories into the URL of the tracking pixel.
- See conversion info on the reporting pages
of your iPost mailings!
Information collected by the conversion tracking
system can be used for list segmentation and mailing
personalization, too!
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