iPost Webinar

Using Segmentation to Drive Revenue from Inactive Customers

Perricone MD easily increased online revenue 7% and YOU can to!

DATE: July 9, 2009 at 11 AM PT/2 PM ET

Find out how Perricone MD – a leader in prestige skincare –is easily and cost-effectively invigorating its customer base to grow revenue in a down market. Get practical tips for re-engaging with your unengaged customers without risking your email sender reputation!

Please join us for this webinar with iPost’s customer Perricone MD. In the webinar, you will find out:

• How to easily segment by engagement – effectively identifying the active from the inactive customers
• Strategies and tactics for re-engaging with customers through email marketing
• Behavioral differences between unengaged and engaged customers when they are target effectively AND
• How to make money from unengaged customers!

It is more cost-effective to reengage with a dormant customer than it is to acquire a new customer, especially in this down economy. However, you have to be careful. Unengaged customers are more likely to opt out – the true cost of email – or flag you as a spammer. Consequently, unengaged customers have to identified and treated differently if you are to reap the full rewards of effectively marketing to them.

All registrants will receive a copy of the Perricone MD Case Study