Maximizing Delivery

Maximizing the delivery of your email campaigns

Your choice of email marketing service vendor makes all the difference when it comes to delivery. With iPost, you can be sure that you are getting among the highest successful delivery rates in the industry, month after month, year after year – making sure your email actually gets to the subscriber’s Inbox.

iPost works hard to maintain the quality of our service for the benefit of our customers. We employ sophisticated bounce processing, dedicated IP addresses, delivery rate throttling controls and enforce clean list policies to be sure emails get to their intended destination. iPost works with your email program as well as enhances and integrates with your online marketing programs, too. We also maintain excellent relationships with ISPs ’ the organizations that are responsible for the delivery of email.

ISP Relations and Best Practices
iPost works with all the major ISPs such as Yahoo!, Hotmail, AOL and others, achieving and maintaining our ‘white listed’ status. As a best practice, we carefully screen and select our opt-in email marketing clients, working only with their own lists. We don’t accept appending lists, and no rentals. This matters, because despite how clean your list is, if your email service provider mails to other questionable lists that do not follow opt-in email marketing best practices, delivery can be affected.

iPost’s Delivery Assurance Officer is a leader in the Messaging Anti-Abuse Working Group, MAAWG >, the pre-eminent organization that is focused on ensuring the deliverability of legitimate messages and addressing messaging abuse globally.

Professional Content Support
We support HTML, rich media, or text-only content. iPost automatically detects and delivers email in the appropriate format, and according to any preferences. We also provide tools for you to preview these formats through content rendering reports, along with HTML syntax and spell checking functionality so you can be sure that your content appears exactly the way it should to your customers.

Inbound Message Handling
iPost also helps you handle the inbound messages generated by your email campaigns so that these mailings do not impact your servers or website. Bounced messages are retried several times before they are removed from the list. Out-of-office responses, spam, email viruses, and bounces are filtered so they do not end up in your customer service mailbox.

Customized Delivery Options and Tools
Configurable delivery options help align your email campaigns with your business goals. Whether you’re an opt-in bulk email sender or run an in-house advanced personalized email marketing program, every campaign has different needs, which change over time. Using iPost, you may customize many typical email sending and message branding features including delivery rate, customized domains and much more.

iPost solutions include CANcomply, a unique combination of email processing software and secure centralized database technology that addresses compliance problems for all email users in an enterprise. iPost’s CANcomply suite of compliance solutions provides quick and effective control of outbound email originating at any point in your organization, allowing you to manage your CAN-SPAM liability. Learn more about how CANcomply can help you stay compliant