Strategy

With iPost Strategic Services, you have the opportunity to leverage more than a decade of email and connected marketing experience and expertise. Our team can provide guidance on marketing concepts: what works and doesn’t work. If you are new to interactive marketing, our consultants will work with you to design and launch your programs with industry best practices tailored to your business. 

For experienced interactive marketers, our strategy team can help you analyze the performance of your connected marketing campaigns. Using all sources of data - web analytics, email open and click rates, social media sharing - we will do a complete account review, identify opportunities and areas for improvement, and optimize your campaigns.