Business-to-Business (B2B)

Keep your busy B2B subscribers engaged

Maximize the value of your business-to -business marketing (B2B). Effective B2B marketing requires a focus on delivering relevant information that your busy subscribers can use. iPost can optimize and personalize your B2B marketing communications without burdening your staff.

Channel marketing programs

Keeping in touch with your sales and partner channels with email is highly effective, and can be enhanced by sending a message precisely crafted for each channel. iPost’s personalization and segmentation features deliver targeted B2B marketing emails that drive fast, efficient sales and partner channel communications without data management headaches.

Salesforce.com integration

If you use Salesforce.com for contact management, iPost easily integrates with the system to automate your email campaigns to:

• Create email campaigns in Salesforce.com and automatically export your list to iPost for delivery and tracking
• Click tracking, view tracking, and bounce data are automatically collected by iPost and securely merged directly into your Salesforce.com contact data.
• Use Salesforce reports to generate sales lead “hot lists” based on email interaction and interest

Event and seminar registration

iPost is an ideal solution for sending sequenced B2B marketing campaigns to promote your corporate events and seminars. iPost can host event signup/registration forms, and integrate registration data with email lists to automatically trigger sequenced reminder mailings.

Co-branded mailings

If you send mailings co-branded with your B2B marketing partners, being in compliance with the federal CAN-SPAM Act and your own privacy policy becomes critical. iPost helps you maintain compliance with list scrubbing and subscription management services. iPost’s CANcomply centralized opt-out management system enforces CAN-SPAM compliance for all your corporate email, regardless of where the email originates.

Generate leads from your subscriber lists

Analyzing and understanding subscribers’ behavior in response to B2B marketing emails can help you zero in on your hottest leads. Showing interest in specific topics, forwarding your email within their company, or forwarding your message on to friends are all key lead identifiers from which iPost automatically builds actionable lead lists each time you send a mailing!