Brick and Mortar

Use the email superhighway to maximize profits across channels

Multi-channel shoppers are worth significantly more than single channel buyers according to recent study by Nielson Online. Email is the electronic superhighway that is the most cost-effective way to move shoppers between channels to both maximize profits for your company and meet customer needs. Whether you want to drive customers into stores, help customers research products online and then buy at the store, or sell add-on products on the website, by simply helping customers buy according to their preferred shopping habits, email puts you at the top of the customer mind.

Collecting email addresses and gaining opt-in

iPost has extensive experience working with Brick and Mortar retailers to collect email addresses and gain opt-in approval. Email addresses can be captured at the Point of Sale (POS) and during customer satisfaction surveys. With the customer’s permission, email can be used to maintain contact with the customer. By building stronger relationships through email interactions and creating incentive programs to bring customers into your store more often, retailers are ever-increasing their revenues per customer through the use of targeted email campaigns.

Instant notification of specials or promotions to drive customers to your store

Deliver printable, personalized coupons, sales announcements or broadcast online promotions via email to drive traffic into your stores. Track performance of email campaigns over time to learn which incentives produce the best response rate from across different segments of your customer base.

Optimize contact frequency through email

iPost’s Autotarget easily segments customers based on their actual level of engagement with your company. Highly engaged customers typically welcome frequent emails and contacting them often typically drives more sales to your stores or website. Less engaged customers are more likely to consider you a spammer if you contact them frequently. But if you target the less engaged customer with infrequent emails with very strong offers, you increase the likelihood of increasing their engagement level, while simultaneously decreasing their opt-out rate.

Newsletters and other communications

iPost’s email management solutions keep you in touch with customers via newsletters and other customized communications. By sending out the latest news about your products and fresh ideas on how to put your products to use, targeted communications boost sales.

Geotargeted event promotions and registration

iPost is highly effective for promoting in-store events such as special classes, product sneak peeks and celebrity visits. iPost can host event signup/registration forms and integrate registration data with your email list to automatically trigger sequenced reminder mailings. iPost’s geotargeting capabilities send relevant in-store event emails to only those customers in proximity to participate.

Systems integration

iPost is easily integrated with your customer database. By tapping into customer demographics and purchase data stored in your database, iPost uses the information to drive segmentation and personalization of email campaigns. The system transmits email response information back to your customer database, allowing you to follow-up with customers on their next visit in your store or by using other non-email channels.

Multi-location and multi-brand solutions

If you have multiple locations that send out their own mailings to shared customers, iPost’s real–time list management capability enables you to control the frequency of these mailings. iPost allows multiple locations, as well as the corporate office, to easily take advantage of a single, centralized subscriber database.

iPost’s list management system provides:

• Automatic resolution of overlapping, possibly conflicting, lists for concurrent mailings
• Limits the number of messages any subscriber receives within a time period you specify
• Customizable, easy-to-use controls for defining list segments and list sources
• Centralized control of mailing queue, giving administrator view of all mailing activities across all locations, and adjusts the priority level of each mailing and associated list
• Ability to automatically send the email under the appropriate brand