Catalog

Use email marketing to complement your relationship with your catalog customers, increasing profitability.

Meeting customer needs at a fraction of the cost

iPost has an extensive track record helping catalogers increase online sales. Combining email campaign data and website provides catalogers with the opportunity to cost effectively reach existing customers more often and to expand to new customers who are already online. Compared to print catalogs, email marketing programs cost just pennies on the dollar. When compared to print ads, email campaigns often yield a 40X ROI. Online promotions can link to far more product information and can be updated more often, too.

Personalized email using RFM data

iPost is the first company to automate and update RFM for the online world. Segment lists with geographical, profile, mailing or purchase history – virtually any other field in your customer database. Then send a precisely targeted message to each segment. By either uploading your data or using iPost’s dynamic lists interface, customers can utilize real-time RFM (Recency, Frequency, and Monetary value) segmentation.

Notification of specials and promotions

Deliver online coupons, sales announcements and web promotions to drive catalog and online sales. iPost’s advanced reports then allow you to easily track which programs are the most successful with your customers.

Systems integration

With iPost, you can easily strengthen your connection to your customers with deep integration with all of your vital customer information across-channels including your customer database, e-commerce platform, POS system, and web analytics application. You can also improve the effectiveness of your CRM by incorporating this relevant email marketing content into transactional emails such as purchases, order confirmations, and reservations. Transmit bounces and other information is sent back to your site database for follow-up with users the next time they visit your website.