E-Commerce

Drive sales, track ROI, and leverage customer relations.

iPost offers B2C email marketing solutions to enhance eCommerce efforts and track who’s buying in response to email outreach. Through conversion and ROI tracking, personalized emails based on behavior and response to online campaigns, iPost allows you to see your B2C email marketing results, and know where to target next.

Web analytics integration

Every iPost mailing is automatically integrated with your Google Analytics, Omniture, or Coremetrics web analytics system. Get detailed, accurate insight into site traffic driven by iPost email, post-click site navigation, revenue generation, and page goal behavior through the automatic integration with web analytics associated with these systems.

Conversion tracking

View conversion events and ROI tracking through a simple reporting interface to find out not only how much traffic your B2C email marketing program pushes to your site, but what it means for your bottom line.

Personalized email using RFM data

For decades, Recency, Frequency, Monetary value (RFM) has been used by the most effective print marketers to minimize risk and maximize profit. iPost is the first company to automate and update RFM for the online world. Segment lists with geographical, profile, mailing or purchase history – virtually any other field in your customer database. Then send a precisely targeted message to each segment. By either uploading your data or using iPost’s dynamic lists interface, customers can utilize real-time RFM (Recency, Frequency, and Monetary value) segmentation.

Systems integration

With iPost, you can easily integrate with your customer database to strengthen your connection to your guest. Improve your CRM data by incorporating relevant email marketing content into transactional emails such as purchases, order confirmations, and reservations. Transmit bounces and other information back to your database so that you can follow-up with users on their next site visit.

Incentive programs

Deliver online coupons, sales announcements and other online promotions to drive traffic, and purchases, on your site. Track performance over time to learn what incentives produce the best response rate from your customer base.