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Associations2022-02-10T15:37:19-07:00
Blog: Associations
Blog: Associations
Blog: Email Marketing News
  • Managing Data: Making sense of features that help

Managing Data: Making sense of features that help

iPost wrote a Whitepaper  “Email Marketing Maturity Model:  From Bait Shop to Revolutionary” recently striving to help marketers think about the relative stages of maturity for an email marketer. One of the most important considerations when looking at your maturity is how you look at creating actionable segments and ultimately how you operate within those data sets. Below are a few not so often talked about segmentation types that can help your email marketing program: Active Segments include: Master and Control Segments: Creating a master record is critical for understanding the underlying growth and churn tactics, yet it's critical that when creating these master accounts, you create a series of control segments within your core audience [...]

By |April 8th, 2019|Categories: Associations, Data, Email Marketing, Featured, Franchises|
  • Automation to Journeys

From Automation to Journeys — 5 Key Tips

Most every digital marketing professional has basic automated email journeys in place, usually a welcome series. But the time has come for these email marketing automation programs to grow in maturity, to evolve from email automation to well-thought-out email journeys. Why? One reason: customer experience. Customer experience is the new competitive advantage We’re entering a new age, one in which customer experience will be the key competitive differentiator for those who send emails. And brands have some work to do to master the customer experience because they are falling short. According to an article at Forbes.com, almost all companies (89%) say they are competing based on customer experience. But are they really when 80% think they [...]

By |December 7th, 2018|Categories: Associations, Data, Email Marketing, Featured, Franchises|Tags: , |
  • How to Create a Powerful Behavioral Targeting Email Strategy

How to Create a Powerful Behavioral Targeting Email Strategy

Email marketing is becoming more difficult to do. Social media marketing, video marketing, and content marketing are competing with email to capture attention. But, for most digital marketers, email is still the bread and butter of their online business. That said, those who adapt to a more modern behavior based email marketing strategy will separate themselves from the competition. Improve Your Marketing - Behavioral Email Examples Are you still email marketing the old way? You narrow down your focus to a product you want to showcase and push that out to everyone on your list? FAIL. Sorry, Charlie, it just doesn’t work that way anymore. Your open, click, and conversion rates will all suffer if this [...]

By |August 7th, 2018|Categories: Associations, Email Marketing, Franchises|
  • The All-in-One Marketing Cloud vs. Integrated Best-in-Breed Solution

The All-in-One Marketing Cloud vs. Integrated Best-in-Breed Solution

Are you considering a marketing cloud solution? One that combines all kinds of disparate technologies and features into one package? Many companies are going that route. And it might be that it’s a good solution for you…and it might be that it’s not. A bundled solution has its downsides, as you’ll see below. And there’s a lot to be said for one customized exactly to your needs. The marketing cloud as a bundled solution A marketing cloud solution typically bundles together a variety of technologies onto one platform for you—technologies such as CRM, eCommerce, social media marketing, analytics, and possibly more. When you want your marketing solution offered to you as a total package in one [...]

By |April 18th, 2018|Categories: Associations, Email Marketing, Featured, Franchises|
  • Relational vs. flat file systems

How a Relational Database Can Help Stop Email From Falling Flat

Do you know where your email marketing is headed? Ideally, it’s headed down the path of hyper-personalized, one-to-one marketing. But hyper-personalized is only going to happen if your ESP supports a relational database. Relational vs. flat file systems Although many marketers have recognized the benefits of relational databases for several years now, surprisingly few email service providers (ESPs) support them—although iPost does. If you’re planning to take your segmentation to a new level this year, or to increase the sophistication of your email marketing, you need to know how a relational database differs from the usual flat-file one—and how critical this might turn out to be when choosing your new Email Service Provider. So… what’s the difference? [...]

By |April 12th, 2018|Categories: Associations, Data, Email Marketing, Franchises|Tags: |
  • Why Your Senderscore Matters More Than Your Credit Score

Why Your Senderscore Matters More Than Your Credit Score

Why Does Your Senderscore Matter More Than Your Credit Score? Well, have you ever bought a house? Or a car? And your credit score was part of the equation that determined whether or not the sale would go through and at what rate? Officially known as a FICO score, that credit rating can be a make-or-break number for some consumers, and I know people who fret over that number and how high or low it is. In our world as email marketers, we have something similar to the credit score of the consumer world: We have the senderscore. The sender score can determine your sender reputation. And even though it has nothing to do with debt, it [...]

By |February 1st, 2018|Categories: Associations, Deliverability, Franchises|
  • Think You’re not a Spammer? Think Again…

Think You’re not a Spammer? Think Again…

Are you a spammer? In recent years, we’ve heard of companies that are supposedly “too big to fail.” That notion is negotiable, but certainly, we have companies that are not too big to fail as well as not too big to spam. If you think of spammers as never-do-wells sitting in dark, dingy basement apartments trying to trick people into buying Viagra or Costa Rica, think again. And then make sure your own email marketing is legitimate and can’t be labeled as spam. Yes, you: Make sure you’re not a spammer. “But spammers, those are bad guys, right?” Sure, you’ve got your classic types of spam, like that poor Nigerian prince who can’t seem to get a [...]

By |January 2nd, 2018|Categories: Associations, Deliverability, Featured, Franchises|Tags: , |

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