— 2026 CASINO EMAIL BENCHMARK REPORT

How does your casino email program really stack up?

The Casino Email Benchmark Report shows casino marketers where typical programs land on delivery, clicks, unsubscribes and complaints, and which levers actually move those numbers.

  • The 2026 scorecard: where the middle half of casino programs land
  • What moves results: subject lines, emojis, personalization, send time and day of week
  • Five myths the data doesn’t support, plus a 30-day checklist

Built for casino and gaming email, CRM, and player development teams.

BASED ON OVER 84,000 CASINO AND GAMING SENDS

The Casino Email Benchmark Report

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What's Inside

Real benchmarks. Casino-specific. Built to be used.

1
The scorecard

Where typical casino programs land on delivered rate, click-to-open, unsubscribes and complaints, so you can see where you stand.
2
What moves the numbers

Subject line length, key words, emojis, first-name personalization, send time and day of week, each tested within the same program so the results hold up.
3
What moves the Myths and next steps

Five popular beliefs the data doesn’t support, and a 30-day checklist your team can start this week.

A look inside the report

1

The Casino Email Benchmark Report

The scorecard

2

The Casino Email Benchmark Report

Subject line length
3

The Casino Email Benchmark Report

Emojis

4

The Casino Email Benchmark Report

Five myths the data doesn’t support
What the data says

A few numbers to get you thinking

1

98%

Where typical casino programs land on delivered rate, click-to-open, unsubscribes and complaints, so you can see where you stand.
2

-24%

change in the typical program’s unsubscribe rate this year, compared with last year.
3

21–30

characters: the subject line length that beat a program’s own average for click-to-open.

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