Email Maturity Model Guide

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Email Maturity Model

THE BAIT SHOP VERSUS THE REVOLUTIONARY

Understanding the six stages of maturity of email marketing. This guide is designed to focus on key stages of maturity for email marketers. Each section includes descriptions of the stages, key challenges in each stage and projected goals that each stage may be undertaking.

  • Bait Shop

  • Survivalist

  • New To Town

  • Party Goer

  • Fortune Teller

  • Revolutionary

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