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Audience Performance Over Time Report

The Audience Performance Over Time allows you to view and track the performance of selected audiences over a specific time frame.

Once run, you can then take action on these metrics in the following ways:

  • Identify key audiences to test messaging/offers/content into etc.
  • Identify performance gaps for your most to least important audiences for planning
  • Identify any potential programmatic metrics that will negatively affect engagement
  • Proactively manage deliverability issues
  • Identify any data quality issues

Please note that this report is available for list based audiences only.

Configuring an Audience Performance Over Time Report

To configure the Audience Performance Over Time report, please follow these steps.

  1. Select the Optional Metrics to be output with the report.
  2. Select the List(s) that will be used in the report.
  3. Select the Time Period for the report.
  4. Click Run.

The report will run in the background and the status of the report will update to Complete when it is ready. To view the report, click on the name of the report. If you prefer to export the report, use the Actions menu in the manager and the report will export in Excel.