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Consolidated Delivery Report
The Consolidated Delivery Report (CDR) contains delivery and response metrics for all Email Tickets within your account over a configurable period of time. This report may also be run across sub-client in order to produce one comprehensive report at the client level.
Configuring a Consolidated Delivery Report
To configure a CDR, follow these steps:
- Select the Optional Metrics to be output with the report.
- Check the box for Include Subclients if running the report across all clients.
- Select the Time Period for the report.
- Click Run.
The report will run in the background and the status of the report will update to Complete when it is ready. To view the report, click on the name of the report. If you prefer to export the report, use the Actions menu in the manager and the report will export in Excel.
The CDR consists of default and optional reporting metrics.
| Metric | Default/Optional | Description |
|---|---|---|
| Client | Default | The name of the client that the journey was sent from. This field will only render if the report is run across sub-clients. |
| Email Name | Default | The name of the sent email. |
| Subject | Default | The subject of the email send. |
| Mailing Date/Time | Default | The date and time of the email send. |
| Sent | Default | The total number of emails sent. |
| Bounced | Default | The number of emails that bounced. |
| Bounced Rate | Default | The percentage of bounces by contact. |
| Delivered | Default | The total number of emails delivered. |
| Delivered Rate | Default | The percentage of emails that were delivered. |
| Unique Opens | Default | The number of unique opens. |
| Unique Open Rate | Default | The percentage of opens by contact. |
| Total Opens | Optional | The total number of opens. |
| Unique Click | Default | The number of unique clicks. |
| Unique Click Rate | Default | The percentage of clicks by contact. |
| Total Clicks | Optional | The total number of clicks. |
| Click to Open Rate | Optional | The percentage of clicks compared to opens. |
| Optouts | Default | The total number of optouts. |
| Optout Rate | Default | The percentage of of contacts that have opted out using the native opt out link. |
| Conversion | Optional |
The total number of conversions. |
| Conversion Rate | Optional | The percentage of conversions by contact. |
| Total Revenue | Optional | The total revenue for the conversions |
| Average Order Value | Optional | The average order value for the conversions from the sent |